GTM Events in Analytics

If you have an e-commerce site and you want to establish a new marketing strategy then data is your best ally.

Now you are thinking that you don’t have the money to pay the programmers again after you just finished all
the content and published all the products.

There is an alternative to this. Using Google Tag Manager (GTM), you can easily track every event on your site, by sending tags to Analytics.

Time needed: 1 minute.

What event to track using GTM?

  • Add to cart click

  • Internal search queries

  • Click images thumbnails

  • Sign-ins

  • Newsletter sign-ups

  • Continue shopping button

  • Form submission

Event Tracking. What event to track using GTM? 1

Are you still making decisions based on your antreprenorial instinct?

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Hint: At least track your campaign links with UTM Source Builder.